This guide will provide all CAAP funding recipients who had projects approved by the Agriculture Council of Saskatchewan Inc. (ACS) with communication guidelines and requirements. Funding for the CAAP program is provided by Agriculture and Agri-Food Canada (AAFC).

 

Funding recipients must read through these requirements thoroughly before undertaking any publicity or communications on the funded project. The guidelines in this document will allow recipients to properly acknowledge and recognize both ACS and AAFC in communications activities related to their project, such as newsletter articles, news releases, fact sheets, brochures, advertisements, and posters.

 

 

For a printable version of the contribution guidelines for CAAP, please click here (PDF).

 

NEWS RELEASES and EVENTS

 

News releases and project announcements are a common way to publicize and communicate about a project. CAAP funding recipients are encouraged to involve AAFC and ACS in announcements and news releases, as the presence of the Minister of Agriculture or a Member of Parliament at an event increases media attention and the efficacy of your announcement. Similarly, news releases sent from AAFC or including a quote from the Minister of Agriculture tend to receive more media attention than those sent from non-government sources or that do not include a Ministerial quote.  

 

When eligible recipients want to announce a CAAP project, they must inform ACS, who will inform AAFC of this intention with a minimum of four (4) weeks advance notice. AAFC Communications will be responsible for notifying the office of the Minister of Agriculture and offering the opportunity to announce the project at an event or to insert a quote into the news release.

 

ACKNOWLEDGEMENT

 

In communications products related to CAAP, each party shall ensure that the CAAP recognition standard is applied and that all other parties to the CAAP agreement are identified equally.

 

Choosing Method of Federal Identification

There are three options of identifying federal government and industry council participation in a project. For CAAP communications products intended for the public, by either an eligible recipient or an industry council, option one will usually be the choice. The final decision will be made by AAFC communications experts with input from industry councils.

 

Option 1 (Preferred Option):      AAFC departmental signature shown as equal partner with the logo of ACS and the other partner(s), but not to show ownership or sponsorship. Either the single council or collective outcome attribution statement, found below, should be used in conjunction with the logos.

 

English

 

         

 

French

 

         

 

Option 2:      “Canada” wordmark is used instead of the AAFC departmental signature when a province/territory is also a project partner; an appropriate reference to AAFC (and other participating federal departments, if applicable) must be made in a text acknowledgement.

 

         

 

NOTE: All of the above logos can be downloaded from the ACS Website at www.agcouncil.ca/recognition. You may also contact ACS Communications Manager Dallas Carpenter at info@agcouncil.ca or 975-6856 if you would prefer to receive the logos by E-mail or would prefer a different format.

 

Option 3:     If no other logos are used on a product, then federal participation may be made by a credit line only.

    
SAMPLE ATTRIBUTION STATEMENTS

 

Single Council Acknowledgement

Funding for this project has been provided by Agriculture and Agri-Food Canada through the Canadian Agricultural Adaptation Program (CAAP). In Saskatchewan, this program is delivered by the Agriculture Council of Saskatchewan.

 

Collective Outcomes or Multi-Council Acknowledgements

Funding for the project has been provided in part through Industry Councils from (list provinces involved) which deliver the Canadian Agricultural Adaptation Program (CAAP) on behalf of Agriculture and Agri-Food Canada.

 

AAFC Disclaimer Statement

If a disclaimer statement is necessary, i.e., on a report, use the following:

Agriculture and Agri-Food Canada (AAFC) is committed to working with industry partners. Opinions expressed in this document are those of [xxxxxx] and not necessarily those of AAFC.

 

CAAP Program Description

Funded by Agriculture and Agri-Food Canada, the Canadian Agricultural Adaptation Program (CAAP) is a five-year (2009-2014), $163 million national program aimed at helping the sector adapt and remain competitive. CAAP provides an industry-led innovative and cooperative approach to funding projects at the national, multi-regional and regional levels.

 

 

 

For a GIF version of this logo, please click here. PC users: Right click on image and choose "Save picture as". Mac users: Hold mouse down over picture and choose "Save file to disk"

For an EPS (print quality) version of this logo, click here to save.

 

 

Please direct any questions or approval requests to:

 

Dallas Carpenter
ACS Communications Manager

Phone: (306) 975-6856
Toll Free: 1-800-641-8256
Fax: (306) 975-6850